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Renewing the Moroccan Cafe Culture: The Changing Face of Social Status

Renewing the Moroccan Cafe Culture: The Changing Face of Social Status

Rabat – A man wakes up and is at peace with breakfast – he’s retired and doesn’t should rush to the door to work. Finally, he says goodbye to his spouse and youngsters, leaves his house and walks down the road. She weaves via a row of tables and chairs throughout the road that covers the sidewalks of each café she runs till she arrives at her standard place.

He greets the waiter and other regulars, sits down and orders a cafe noir. After a number of hours, he might cease residence for lunch, just to return to the cafe in the afternoon.

"I understood that it was basically part of every man's routine – the house man's routine," Anas, 23, a physician, stated of his impression of cafes. "You would notice when you go to such cafes [traditional] that they only have these types of archives."

Beforehand this was the norm, however the picture modifications.

"Basically all my life has been around cafes," stated Hiba, a 25-year-old Rabati lady. “At this point in our lives, you go to the place where you feel most comfortable and make it your second home. And that's what you do basically every day. "

Hiba took his cigarette and explained that he was hanging around cafes after high school. He said his parents understand the importance of cafes in their daily routine because they, like many other Moroccans, have the same case.

For the first time, Anas went to a cafe with his father when he was 8 or 9 years old.

"This is how we spend quality time – me and he – we go to cafes together, like father-son time," he said.

I met at Anas's casual cafe with plenty of sunlight and comfortable sofas – in Akdal, the younger and modern district of Rabat. He spent time around us saying that his father would never go somewhere like this because he refuses to go anywhere other than a traditional cafe.

If he was with his mother, they would find a more modern place similar

Although Hiba said he wants to go to cafes with fewer men and younger, he also tries to sit in traditional cafes to make a statement.

"I'm trying to change Morocco by provoking men because – I don't know how – but we are in 2019 and there are men – and older women – who are still shocked that a woman smokes in a public place," he

Cafe History: How Did They Become a Man?

Throughout history, cafes have been male, and only recently have women really begun to share them, said Said Graiouid, professor of communications and culture at Mohammed V-Agdal University in Rabat. The professor has previously conducted an extensive study of Moroccan coffee culture.

Although the cafes were not of Moroccan origin – introduced by the French through colonization – they gradually became male through social norms. Traditionally, public space was for men, and there were numerous rules on the presence of women.

"[cafes] 's appropriations was followed by the distribution of the place of production and consumption according to gender, Graiouid said. "They became immediately available to men, and apparently women were not expected to have room because they didn't even have to be on the streets."

Recently, the Moroccan café landscape has changed

The increase in different types along with the broader gender dynamics changes according to women, the introduction of a café area by Graiouid.

While men still dominate neighboring cafes, women often choose to go to newer cafes, he said.

“The more modern, the less ties to a particular neighborhood, the more women are invited to use

A 1998 study by Davis-Taieb on Moroccan women's modern cafes found that Moroccan women have a different relationship to 'neutral' cafes such as McDonalds , and found that e is not much difference between the clientele of the sex in this type of coffee shops.

Because these spaces are newer, they are less powerful in historical context, and may not be more responsive to men, so it is easier

Recently, women's absence from cafes was not due to established rules but more of a lasting historical context – women just raised believers cafes for men, said one of Graiouid's former students, 21-year-old Sam.

Samia's mother, Zaina, 49, has lived in Sale for most of her life, explaining that there was really no culture for women sitting in a café all their childhood.

"In my generation, cafes weren't for girls," Zaina said through her daughter's translation. “If a girl goes to a coffee shop, that means she's a bad girl. If she goes to a cafe, someone could see her and people spread rumors that she's not a good girl – it's bad for her reputation and her family's reputation, so she wouldn't go. "

Now things are different. ] “It changed completely. Only a small percentage of people still think, ”he stated.

He laughed and added that he was a pioneer on this change because he allowed his daughter to take a seat in cafes.

A Wave of Feminine Cafe Clients

A couple of many years in the past, there were hesitations and only a few ladies stated they might go to espresso outlets, Graiouid stated, reflecting on studies by his former students.

the query seems hardly fascinating, ”he recalled. “It sounds like – why are you asking this question? They don't think about it. “

Samia said she could not invest when the change just happened, but she and her sister have very different relationships with cafes than her mother or grandmother.

Houda, Samia's older sister, announced that women's visibility in cafes is increasing and that the atmosphere and variety of cafes have also changed. They are not the smelly, hard, male-dominated spaces he remembers when he was younger.

Cafe Carrion, a terrace attached to the National Library of Rabat, is one of the first cafes that Samia went to alone and is one of her most popular cafes.

"Personally, I'd be more upset if I didn't see women in cafes," he said. "This idea of ​​women who belong to the house and that they shouldn't go to cafes is something you hear about it – as in the elderly – but it doesn't seem right now."

Although Zaina wants to hang out with her friends at their house – unlike cafes – when she was younger, she no longer stops her from sitting together. If the café were clean and comfortable, he would be open to go.

In fact, Zaina and her daughters are going to design a cafe together, but something always seems to go up, they explained.

] Chaimae, a friend of Hiba, who joined us at the quiet Rabat Ville cafe where we met, said he hadn't sat in the cafe by himself until he graduated from high school and the organization he joined introduced him to another world of cafes. "

When he saw other people forever eternally survive in them, he began to go all the time.

"At first I was awkward, I was like," I can't go to cafes because its a weird girl to go there. "And then I started going out to the cafes, and now I'm going anywhere," he happily shared.

Lasting Stigmas

"how cafe space can accommodate both men and women, but there is still some sort of" united border "," Graiouid s

Although most cafes have both indoor and outdoor spaces, and more in men, especially in traditional cafes.

Amine, 21, and a recent graduate of the Rabat Faculty of Economics and Social Sciences, recalled that her mother prefers to cross the street instead of walking into a café in front of a mostly male.

happened many times and I always asked myself, "Why is he doing this?", He said. "When I'm grown up, I found that when women run a cafe, [the men] sees him outolla way and that is why he would rather runs across the street."

Traditionally, the café terraces consist of rows of tables that meet the sidewalk and chairs, which are the opposite of the street, not each other so that café visitors can watch passersby and act in front of the cafe.

hidden people, Anas said. "Such cafes serve only this purpose, but the purpose of the cafes is to exchange overtime."

Now there are cafes where someone can sit – whether they are relaxing, studying or meeting friends.

  Modernization of Morocco Cafe Culture: The Changing Face of Social Space Le Rive Gauche, where I met Anas, is rich in natural light and the breeze passes through this café, which is hidden inside an outdoor center. Akdal.

Because a cafe can "send back stereotypes" – such as prostitution and seduction – some cafes are an unpleasant place for some women, Graiouid added.

The historical significance that surrounds women going to cafes is still enough sometimes to make it difficult for women to live, even though the actual use of cafes in this way may not yet be present, he explained

. is still here, it is only because of my smoking, I'm more sensitive to sexual harassment, is also here, Hiba said. "But it's not just as often and not as much – it changes. It fades a little."

It's fading that more women feel comfortable in the cafe, he added.

Chaimae began to agree with Hiba how a lot of things have come in, about halfway through

"In fact, I think it's still uncomfortable to sit in cafes now, if I think about it, because if I sit alone, I always put on headphones so I don't hear anyone talking to me," he explained. added that there is even more to go outside the big cities.

When he leaves for Meknes, where he grew up and where his father still lives, he doesn't go to cafes – not because your friends are missing, but because it's not as common to see girls sitting

"In big cities like Rabat and Casablanca and other areas it changed. The idea changed completely. weird girls and boys – that's great. But in the countryside or small towns, the idea still exists, "said Majda, 22, who was originally from a small town but has moved to larger towns for school and work.

Not Just About Sex: Enlargement

Anas, who has a family living in a small town outside of Meknes, agreed that rural cafes would go a long way by becoming a comfortable place for all people.

While traditional cafes are easy to find anywhere – in rural or urban areas – they are mostly in large cities with larger populations of young people with a wealth of contemporary cafes.

"I think the café culture will definitely get better, but it's really slow and if it wasn't for such a capitalist purpose, it wouldn't be," Anas said. 19659002] If there was no way to make money, these modern cafes would not exist, he claimed. Although he could not say that modern cafes would see and target markets that were not catered for – women and young people – or if demand from these groups, which traditional cafes might not ask for, would encourage modern cafes to form

Graiouid agreed, that cafe marketing strategy – sports cafes traditionally draw the male-dominated crowd, and more modern cafes have more young and female – but so do the number of cafes.

As the number of cafes increases, they are integrated into society as a whole and are accessible to more people.

<img class="size-full wp-image-279222" src="https://iohmagazine.com/wp-content/uploads/2019/07/1564233509_331_renewing-the-moroccan-cafe-culture-the-changing-face-of-social-status.jpg" alt=" Renewing Moroccan Cafe Culture: The Changing Face of Social Space Cafe Carrio, located on the terrace attached to the National Library of Rabat, is one of the first cafes in Samia. his favorite cafe to study.

Young people run cafes for many reasons, but the ease of use of cafes makes them a convenient place for groups of joint ventures. Only "special cases" where boys and girls can be together in someone's house, Hiba said.

He added that cafes provide a safe place for young people to smoke for those who want to keep their habits hidden from their parents

He laughed when he shared that while his parents "know", he smokes and he "knows they know" , and they "know they know they know," he still has to go to coffee shops to get a cigarette. [19659002] Over time, everything from the café – from the menu and atmosphere to the customer base and the ideas they discuss – has evolved, said Amine.

A traditional cafe is likely to serve only coffee, tea and orange juice. limited decorations, and they are mostly inhabited by retired men who sit in the same cafe every day. By comparison, a contemporary café offers a wider selection of food and drinks; there is often more decoration, music or comfortable seating;

According to Anas, the types of cafes in the community reflect the views of members of the community. In rural areas where traditional values ​​may be stronger, there is no market for modern cafes that support more young people and women.

"I hope cafes are more open to women, limiting it to men, especially in small towns," Majda said.

Finding a nice cafe

Favoring cafes depends on the person and whether they are comfortable, Houda and Sam are fine.

When she was younger, Sam had never imagined going to cafes alone – it was somewhere she always had to be with her father. But as he grew older and found different cafes, this changed.

Houda shared that although he believes the stigma surrounding women who go to cafes is gone, he has never sat in a cafe alone.

The insane fear that if I sit alone someone will talk to me and I don't like it. So I just don't go, ”he stated. "But it's because of me and my personality – it really isn't because of the culture."

Though he admitted that when he was sitting alone in an accident – after his sister only brought him to go away quickly with another good friend – and

Samia mentioned that her pal Hiba might go to any cafe and be snug.

“He would be very confident and would sit and be himself. I dare not do it. I think maybe my confidence is missing? And not based on gender, he said.

Your experience at a cafe depends on how you react to the environment, according to Hiba.

"I think I've learned to block everything else. That's why I'm a nice coffee shops. I won't give sh * t, he said. “I think people know it. I always tell them I shouldn't be disturbed. I think it's just my attitude. "

Both Sam and Houda mostly avoid men's populated cafes and prefer to head somewhere more modern, comfortable, and cute, but to clarify this is more of a personal preference than anything else.

  Modernization of Moroccan Cafe Culture: The Changing Face of Social Status I recommend that I meet Hiba and Chaimae at Cafe Maitres du Pain in Rabat Ville.

If they feel uncomfortable, there are signs that things are changing.

Hiba described his experience in one such cafe as saying that when he lit his cigarette and started smoking, everyone stared at him, but he pretended not to see them.

“And that was the only time they were staring at me. After that, I became acquainted and people were nice to me, ”he stated.

They referred to as this café, situated in Sale's previous Medina, a "mystery" as a result of, despite its traditional environment, it ended up in a fantastic location. Though Chaimae went there as soon as and didn't return, Hiba stated his expertise made him a bit of a gross sales individual.

“I had a very different assumption about the place. It's old Medina and the stereotype is that they are the most closed people in the city, he said. "And then you find them perfectly fine and polite to a girl who smokes in a public place and is not like that."

Reflecting a changing society

To some extent in cafes, especially in terms of gender, they can reflect on Moroccan society more broadly – while Moroccan women are becoming more visible in society, to some extent, Graiouid said.

“I would say that the presence of women in a space like a cafe would probably be equal to the presence or visibility of women in the public sphere,” he stated, however clarifies that there isn’t any means to do this and have to be careful with correlation.

In response to a World Financial institution report, Moroccan ladies have considerably increased their presence in the political public since 2000, once they held solely zero.6% of nationwide parliamentary seats until 2016, once they held 20.5% of the seats

. Don't exit of your home

"I think these things [having more women in cafes and in public] are mainly the consequences that people are starting to accept," he stated.

Regardless that individuals do not go to cafes designed to discover ways to work together with others as a result of cafes are the key space through which socialization takes place, they will still educate individuals on methods to connect with each other – both in good or dangerous methods

In cafes, it's typically the similar people who have the similar concepts that breathe there day by day, Amine stated, and she or he believes this partly contributes to harassing ladies in cafes.

"I think it's a toxic thing to keep doing the same things every day," Amine stated of the stereotypical older males who spend the day in the similar cafe. "I think that's why they do it and you find them really weird."

Zaina emphasized the importance of not generalizing the population because there are men who never sit in cafes.

“Individuals are starting to convey new issues or convey new ideas to the café concept. "Amine added:" I hope that in the near future I will discover all the cafes as I think about – I don’t need to see cafes full of men. I need to see them confused and with all generations. "

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